Sales Graphics

"CustomShow lets us present dynamic and luxurious slides and videos that reflect our brand, and now we've discovered that it saves us time managing our presentations."

Challenge

One of the world's preeminent luxury brands, Dior has a nationwide sales force that pitches retailers on an ongoing basis. With a staggering array of products and constantly fluctuating price points, the marketing team felt that PowerPoint was not rich enough to manage the company's presentation needs.

On top of making it nearly impossible to manage slide content in literally thousands of presentations across the company, PowerPoint's video limitations had forced Dior to cease using video in presentations altogether.

Approach

The Sales Graphics Design Studio helped Dior create compelling presentation slides that reflected the luxurious essence of the brand. CustomShow® allowed Dior's marketing team to put hundreds of product and pricing slides into a single location, giving their sales team quick, convenient and ongoing access to the slides they need for any type of meeting. And because CustomShow handles video smoothly, Dior was able to create a library of their on-air commercials for use in presentations.

Results

Sales Graphics provided Dior with a flexible presentation system that delivered stunning results – and real-time control over product and pricing information. Dior first rolled CustomShow out to their U.S. sales teams in 2005, with the New York office retaining strict control over customization. During the past five years, they've extended editing capabilities to regional offices. And in order to promote the confidence and effectiveness of their over-the-counter sales staff, Dior has begun using CustomShow-based training materials to educate them about how to discuss products with customers.