Sales Graphics

"CustomShow has been a huge asset to us! Our marketing managers know that when they create and share new materials with our national team of 70+, their brand’s message will remain consistent in presentations across the country. The sales team was very excited about the software after our national meeting, and has since become confident using and adapting our presentations for their individual markets. The added benefit of being able to easily bring all of these presentations and videos into distributors, stores and bars on the iPad has been incredibly valuable."

Challenge

Proximo Spirits, a privately-owned premium spirits importer, wanted to make a big splash at their annual sales meeting. The goal was to convey the state of each of their brands including 1800 Tequila, Three Olives Vodka, Hanger One Vodka, and Kraken Black Spiced Rum,, get the sales team excited for the coming year, and provide the sales team with iPads loaded with presentations for use in the field.

Approach

Sales Graphics tackled Proximo's challenges with both technology and design. Our creative team brought each brand to life through animation, video, and graphics that tied into their national ad campaigns. For example, the animated cowboys from the Three Olives national television campaign ended up walking around on some slide backgrounds while the dreaded beast from the Kraken Rum YouTube videos made several disturbing appearances on others.

The presentations were then organized and delivered to Proximo’s marketing team via our CustomShow software. From there, all of the brand presentations including brand videos, TV spots, and animations were published to the sales people’s new iPads.

Results

The presentations for the national sales meeting were a huge success. The videos and animations brought the brands to life and the audience to their feet. Using CustomShow, Proximo's marketing team can make changes from their Windows PCs, push a button, and know that every iPad automatically receives the updates. This ensures consistency in every sales pitch across the country. The iPads have improved the sales process because they start up quickly, are easy to carry, put relevant information at each rep's fingertips, contain slides and videos that tie into the national ad campaigns for each brand, and encourage a conversational meeting style that builds trust.