Ted Chevalier

Sales Presentation Story Telling and Audience Engagement: Lessons from The Princess Bride How many times have you been told that giving a sales presentation is like telling a story? How often have you heard about the importance of audience engagement? You know what to do—but how do you do … [Read more...] about Sales Presentation Story Telling and Audience Engagement: Lessons from The Princess Bride

Higher Education: Promote Enrollment when Your Fundamental Value Proposition Is in Question How can you promote enrollment when COVID-19 is causing students and families to question the fundamental value proposition of a college degree or a university experience? 20% of potential freshmen … [Read more...] about Higher Education: Promote Enrollment when Your Fundamental Value Proposition Is in Question

Ten Higher Education Marketing Challenges of Universities and Colleges Today The marketing challenges of universities and colleges are making headlines. The words media are using are dramatic. Universities are girding for a catastrophic fall and colleges have to adjust to the brutal realities … [Read more...] about Ten Higher Education Marketing Challenges of Universities and Colleges Today